Why Rocksalt?
We create content that makes connections. From a single tweet to a complete content marketing strategy, we bring
Understanding of how people communicate online.
Experience earned over many years helping brands large and small meet their digital goals.
Creativity and fresh ideas delivered by the sharpest copywriters on the web.
We can turn the shortest news piece into a compelling narrative, the driest product description into an irresistible urge to click 'buy'. We'll bring clarity, energy and a friendly glow to your business.
And we're equally at home working directly with clients, or as a creative partner for design, development and advertising agencies.
Wherever your audience is online, we'll help you make the right connections to bring your story to life.
Meet the team
“I love the immediacy of the web and how great content can hook an audience.”
As a trained journalist, Paul brings more than 20 years experience in writing and editing to the team.
With a background in newspapers, trade and consumer magazines, he made the move to the web working on digital projects for BT, Yell and UKTV. Whether it’s content for a corporate client or consumer brand, Paul’s looking for the angle to bring a story to life and connect with your audience.
View Paul Nolan's profile“We’re really aware that you can buy words by the yard these days. But that’s not what we’re about. ”
A creative and strategic thinker, Karen brings more than 20 years experience in creating, developing and managing brands to the Rocksalt team. With a background as a strategic planner in the design industry, Karen has worked for numerous brands including Marks & Spencer, Nestlé, Allinsons, Pepsico and Cow & Gate.
Karen focuses on consumer insights and audience awareness. She thinks about real people and who you're trying to speak to. Is it grandma booking a flight, mum looking for information, or a new graduate trying to find out about a potential employer. It’s the rock solid research and understanding that connects our content with your people.
“Content should be about creativity. If you’re not saying something original, you’re not going to get noticed.”
A trained writer with degrees in History, Literature and Writing, Editing and Publishing, Alex brings a maverick flair to the team, providing oddball ideas, creative copy and a ruthless editorial eye.
Having done everything from reviewing science fiction novels to writing for real estate, Alex is ready for any sort of project and is always willing to get stuck in.
ANDRÉ SPITERI - WRITER
“Good copy is the bridge between you and your customers, so striking the right chord is key.”
André is an award-winning copywriter who has helped Amazon, Hiscox, Microsoft, and numerous other household names get noticed online.
Whether he’s working on a financial technology white paper or recipe ideas for artisanal pasta brands, he marries a methodical, research-backed approach with a penchant for copy with big personality.
