When I recently entered a black hole ‘software upgrade’ with a progress bar stuck at halfway for endless hours, I had no option but to down digital marketing tools and find productivity at the end of a pen nib, not a keyboard.

Surprisingly, while I couldn’t do my usual, oft-frenetic digital routine at work, I focused on solving just one content problem. It had my undivided attention and I dominated it.

Sometimes, a digital detox, enforced or otherwise, is just what you need to focus on writing a blog post, developing a strategy for your social media content, or reworking that email subject line. Power to the paper.

So, turn off the screen (or attempt a significant system upgrade at the start of day — your choice), and give your digital assets a boost. Let me know how it goes.