We helped leading online kitchen and cookware supplier Domu, to deliver a consistent brand message, with fresh product content for their UK site.
![Product description: Slow cooker](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1423669242610-CII7MPUEM90ZGO5KKNDJ/POST_PROJ_domu_product3.png)
![Product description: Dehydrator](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1423669246717-1ISCX5GNWPSH1SU90BIK/POST_PROJ_domu_product1.png)
![Product description: Ice cream maker](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1423669261786-NLZKGM11QBOWKQQ81CP1/POST_PROJ_domu_product7.png)
![Product description: Sandwich press](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1423669262466-XI65DAKHTQ52NG1CFBJU/POST_PROJ_domu_product5.png)
![Product description: Mini oven](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1423669273316-VWKOFPNOEZIZP61KXFN7/POST_PROJ_domu_product6.png)
![Product description: Electric halogen oven](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1423669292384-HNZPN3SMAPWDH13P9ZMZ/POST_PROJ_domu_product2.png)
![Product description: Raclette grill](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1423669284732-PH5B97PPNJMMCFRG0OCH/POST_PROJ_domu_product4.png)
The brief
Consolidation and consistency were key, editing content across a number of sales platforms to deliver fresh, concise product content for Domu's primary sales website.
The basics
In addition to avoiding any duplication of content, we worked to develop a consistent approach to tone and style to apply across all copy.
The best bits
We relish clear, consistent and clean copy, and it's a joy to see this represented across a raft of Domu products online. We also discovered some nifty products to sample along the way.