On 8 November 2013, from the hallowed depths of London’s Institute of Education, insightful musings on the facets of content marketing came to life in a hall full of people quite keen on the topic. Rocksalt’s, Kate Reid, headed to the free one-day event, Content Marketing Show, to find out what else, besides ‘the truth’ is out there.
We carried out a comprehensive competitor analysis to help Antiaging Systems build a full online content strategy.
Read the transcript of the Rocksalt video to find out why where different.
Pushing the red button for UKTV, we produced a range of tightly written interactive news, features and quizzes themed around UKTV shows.
We helped global engineering company, Smiths Group, keep staff in touch with the wider business through a monthly electronic magazine: Smiths e-xtract.
Working in close collaboration with the company’s global research and development HQ at Adastral Park, we researched a range of feature articles for the high tech BT Sphere website.
To support its comprehensive course information online, we provided the final proof of the LA College's printable prospectus for design company, Heard Creative.
The brief
To provide consistent, high-quality content for Heard Creative's newly designed LA College of Creative Arts prospectus.
The basics
- Creating a working style guide
- Working collaboratively in Google Docs
- Thorough proofreading
The best bits
We were able to work remotely with a London-based designer, and the Dublin-based college to provide final copy for the college prospectus.
Small wonders
Millions of years in the making, we helped tell the incredible evolutionary story of the honey bee for the 'Bees — The Pollinators of the World' photography exhibition.
Working with photography exhibition specialists, Exhibitions on Tour, we edited the content to accompany the amazing images by acclaimed wildlife photographers Heidi and Hans-Jürgen Koch.
The brief
Deliver clear, concise and engaging exhibition content aimed at a family audience.
The basics
- Editing the original text from a German translation
- Proofreading
- Copy clearance
The best bits
Seeing the words and images come together to create a real journey of discovery for exhibition visitors.
We helped bring a global name in sports and footwear brands to the digital high street, with crowd-pleasing content for Ascot International's debut website.
With only minor changes, we were able to provide Positive Parent Action with a more user-friendly presentation of its newsletter content.
Working with WBC — the UK and Ireland’s largest wholesale gift and transit packaging supplier — saw us stretching our creative muscles.
Building into an A to Z reference guide, we wrote a series of articles featuring an overview of drug types and health conditions, and the common treatments associated with them.
We communicated key facts about drugs and supplements for International Antiaging Systems (IAS), one of the world's leading suppliers of longevity treatments and specialist medicines.
We helped deliver e-mail campaigns as individual as the personalised video content provided by digital technology business Real Time Content.
Discovering there's more to stand-out packaging than a vodka bottle dressed in a puffa jacket, we produced a lively series of thought leadership blogs for leading brand and packaging business, Decide.